Website Redesign Goals
Claire is a lawyer, writer and a life coach helping people transform their lives and reach their full potential. She is also the author of the book “The Eighty Year Rule”, that gives you the tools to live boldly and dare greatly. Claire’s earlier website was busy, repetitive with a very outdated design. She also wanted her website to reflect her passion for coaching and wanted the focus to be her resources and methods she offers through Growth Mindset Academy.
Website Design Overview
For the redesign, Claire wanted to to retain her original brand identity, composed of her logo and the color scheme. In addition, she wanted to feature her video and image content prominently across all devices (responsive layout) with a menu that made it easy for visitors to find what they were looking for. While creating a new website often poses the question of what platform to use, with Claire, WordPress was the default choice given her familiarity with it, and the ability to carry over some of the existing elements.
While considering the key elements in the design, we chose to use visuals that are reflective of Claire’s personality. Strategically placed across the website are pictures of the outdoors which signify an openness to commencing a new life journey. Menu was updated to include links to new sections of books, blog and resources, thereby prominently featuring them throughout the website for enhanced visibility. Call to Action buttons were integrated within important sections so users can request a strategy session with minimal effort. Additionally the Books page features links to Amazon and other websites, for easy online ordering. Social icons, and content from Claire’s Instagram profile is featured on each page allowing site visitors to effortlessly connect.
The redesigned website accomplished all her goals, is mobile friendly and easy to edit. You can view my other web design projects here.